• Think You Can Save The World With A Toyota Prius? Think Again…

    Think You Can Save The World With A Toyota Prius? Think Again…

    Hybrid Heaven Or Nickel Plated Nightmare

    Leonardo DiCaprio, Sandra Bullock, Jeff Goldblum. Sting, Gwyneth Paltrow, Charlize Theron. Tom Hanks and Robin Williams. Talk to an A-list celebrity and the chances are that they will tell you that they drive a Toyota Prius.

    The same goes for the Guardian-reading chattering classes. And if they don’t drive one now then the chances are they sold it when they changed it for something that is newer and even greener.

    This reflected glory ensured that thousands flocked to buy one too, either to tout their green credentials in the most conspicuous way possible – or even because they genuinely believed that they were helping the planet by doing so.

    But were they? (more…)